INTEGRATING NEW FEATURES TO AN EXISTING APP
Project Overview
ClassPass is a mobile fitness membership app that allows its users to book fitness classes from a wide variety of gyms, and studios.
Goal: Investigate design methods that support users in bringing friends and family into classes to improve engagement.
SURVEY SCREENER AND INTERVIEWS
We created a survey screener to recruit current ClassPass users and others who book fitness classes differently. We interviewed 5 participants to learn about their habits and potentially involve them in later usability tests.
Interview Approach:
Used a script with consistent questions for all participants
Key questions included:
How do you book a class on an app?
Who do you go to classes with?
Tell us about your most recent class with a friend.
How did you communicate about the class?
Have you ever wanted to take a class with someone but couldn’t?
How did you try to find people to join you?
AFFINITY MAP- SYNTHESIZING DATA
We used an affinity map to identify common behaviors, goals, needs, and pain points across all users.
INSIGHTS
Some users enjoy working out with friends.
Others feel insecure about their abilities and avoid crowded classes.
It’s hard to coordinate schedules and book classes with friends through the app.
Some users want to meet new people but don’t know how.
Users struggle with connecting through the ClassPass app.
Users can’t invite friends or sign up together without using external communication.
PERSONAS
OUR PROBLEM STATEMENT
ClassPass users enjoy signing up for fitness classes together but lack the ability to communicate through the app, see other peoples schedules and meet new people.
How might we provide a sense of community and increase class bookings by improving social interactions within the app?
FEATURE PRIORITIZATION & DESIGN STUDIO
DESIGN STUDIO insights
“Looking for a buddy” icon – shows friends seeking a workout partner
Friend profile icons – display who’s attending a class on the class list
Redesigned Home page – includes a social feed
Groups – users can create and join groups
FEATURE PRIORITIZATION
MVP Features:
News feed & notifications – easy access to updates
Friend class info – see what friends are taking and if they’re looking for a workout buddy
Groups – meet new ClassPass members
Invite friends – join you to a class
Add friends – easily expand your network
MID-FIDELITY WIREFRAMES
USABILITY TEST
insights
Users struggled to add a friend from barre class.
The “Add Friends” button was not clearly visible.
Joining a group was easier, following the same logic as finding a friend.
All users looked to the feed to find a class with a workout buddy.
HI- FIDELITY ITERATIONS
Hi-Fi test: observations
“Add Friend” button: Users initially scrolled past, but found it after exploring.
“Join Groups” button: Also missed at first, but located easily due to similarity with “Add Friend” interaction.
Feed page: Users found it busy and visually overwhelming.
Joining a class with a friend: All users completed the task successfully using one of two paths — a clear improvement from the previous iteration.
ITERATIONS: key changes
Renamed “Requests” to “Invites” on the Feed page for clearer categorization.
Added boxes on the Feed page to better organize different feed sections.
Highlighted friends “Looking for a Buddy” on class pages to make alerts more visible.
Updated “Add Friends” and “Join Groups” buttons to improve visibility and usability.
usability results
All users successfully joined a class with a friend using one of two paths (task previously failed).
Users found key actions faster and navigated the Feed page more easily.